Cookies and analytic tools

Cookies & Analytic tools

What are Cookies?

Cookies are small text files that are placed on your browser by websites that you visit. They are widely used in order to make websites work, or work more efficiently to improve the user experience, as well as to provide certain information to the owners of the site. Bridon’s Websites’ sets cookies, which remain on your browser for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you will have a better user experience.
We use cookies to personalize content we send to you and to make our marketing more relevant.
The cookies used by Bridon are not combined with any Personal Data. You can control cookies through your browser’s settings and other tools. However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Service. Cookie Consent: Web browsers allow you to exercise some control of cookies through the browser settings. Most browsers enable you to block cookies or to block cookies from particular sites. Browsers can also help you to delete cookies when you close your browser. You should note however, that this may mean that any opt-outs or preferences you set on the Websites’ will be lost.
We also use retargeting tags and custom audience provided by the company Facebook Inc.

Other analytic tools we use:

Google Analytics:

We use Google analytics to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
This information does not identify visitors or collect any personal details. We do not attempt to find out the identities of those visiting our websites. We will not associate any data gathered from this site with any personal information from any source. We will make it clear when we collect personal information and will explain what we intend to use it for.

Facebook Custom Audience

In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on the website of the Bridon Group (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us. For more information about the privacy policy of Facebook and Custom Audience.

Facebook Conversion Tracking Pixel

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes. By using the Website, you agree to the data processing associated with the integration of Facebook pixel. Please click here if you would like to revoke your permission.

Social Plugins:

to create hyper link that will connect the user to the following information] – [inside the hyper link: Social plugins are small software applications that are provided by social media platforms and integrated in the website by Bridon. Bridon has only limited influence on the data the social plugins will transfer to the respective social media platform. When you visit our website your browser will establish a connection to the social media platform servers such as Facebook. If you click on a social media platform plugin while you are logged on to that social media platform, information may be matched to your Facebook user profile and shown on other sites of the Internet. If you do not wish a social media platform to collect data on you through our Website, it may be helpful to log off from the social media platform before you visit our website since such websites are outside of our control and as such are not covered by the provisions of this privacy policy.